Fast analysis of the platform:
Digital ethnography
I observed as many advertisements as I could, and how the models are using the website
General observations:
1/ Manyvids platform is not elegant and doesn’t give an idea of a high-class service, due to its current graphic style. For example, I could not imagine myself working on Manyvids platform in a coffee shop... but I can open a Playboy magazine in a coffee shop. Adult content does not mean it has to be vulgar.
How to make this platform more sophisticated and stylish, that users don’t feel ashamed to open the website in a public space and that Manyvids employees are proud to work on it?
2/ Manyvids platform is not user-friendly. There is a lot to do to improve the experience of the users. We should realize a deep UX design analysis, interviewing the users (both sellers and clients) to plan an upgrade of the platform: website usability and range of services.